![]() To do this, you need to decide what you are going to: To find a blue ocean (without competition), you will want to think about the non-customers for your product or service and how to adjust it to meet their needs. Defining yourself in comparison to the competition involves you in what they call a red ocean (i.e., a blood bath). ![]() The authors argue that most companies develop strategic plans based on what they are going to do relative to their competitors. Chan Kim and Renee Mauborgne describe it as a way to create uncontested market space and make the competition irrelevant. What is is a blue ocean strategy? Authors W. To start thinking outside of the box, you might want to create a blue ocean strategy. While Lean Six Sigma is great for optimizing existing processes, it can sometimes inhibit the development of new products and markets. Lean Six Sigma Templates » Blue Ocean Strategy Need Blue Ocean Strategy Templates for Excel? QI Macros has a Ready-Made Blue Ocean Strategy Templates!
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